In Acqua di Parmas Zafferano, the warm and dry notes of saffron are distilled and combined with luminous notes of Italian golden fruits, like gilded sparks dancing with the intense spicy notes to create an unexpected and vibrant sensation. Italianity meets the ingredient’s origin land, the Middle East in Venice, the historical European gateway along the ancient spice route that represents a metaphorical intersection between East and West, embodying charm and mystery, richness, and dissimulation. The essence of an intimate, never ostentatious luxury that can only be fully appreciated and understood by those who know their history.
Acqua di Parma as a synonym for quality and elegance for more than 100 years. The exclusive niche perfume house Acqua di Parma was founded in 1916 in the heart of the old Italian city, Parma. In a small perfume workshop, a modern, light, fresh fragrance was created, quickly won hearts of all Hollywood stars. The first Italian Eau de Cologne was created exclusively from natural derived ingredients and as such, it became the basis for upgrading all new fragrance compositions for this, must-have, Italian brand. Acqua di Parma Colonia Eau de Cologne became a symbol of the 1930s, and its legendary appearance in an art deco bottle remains a trademark of the house today. Over time, Acqua di Parma, a true representative of the Italian style “less is always more”, has become an unavoidable choice for members of high society.