Etro New Tradition - Eau de Toilette Unisex Fragrance

Etro is an Italian fashion house and manufacturer of fabrics, accessories, leather goods, clothes and fragrances. It was founded in 1968 by Gimmo Etro, and it is still a family business. Fragrances, colors, thoughts and Etro’s perfumes filtered into a picture book like a recipe album. A novel idea to remind us that just as the cooking of food was the first sign of civilization, perfumes are another sublime sign of civilization, perhaps its most mysterious and exciting because it’s impalpable, ephemeral, invisible. This adds even more intrigue and allure to Etro’s book as it stimulates our sight to talk about olfaction, enticing our eyes to tickle our nostrils, using color to spark the desire for a perfume, juxtaposing texts and images to play with our imagination.