Light, rarefied air. Utter silence. Cows lazily lying on the grass stare at you, while you start spinning the prayer wheels. From the monastery comes the monks’ overtone singing - two notes chanting in perfect, peaceful harmony.
A myrrh and incense fragrance - light and delicate. A contemplative atmosphere.
Vibrating at two levels at the same time.
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.