ANI was the first reference launched in 2019 under the new theme "NO BOUNDARIES" that aimed to
eliminate all emotional boundaries between people. The fragrance immediately became a global hit being often mentioned as the best vanilla scent ever.
With ANI X, NISHANE wanted to enhance this mystical journey through time that the fans had with ANI,
a fragrance that pays homage to an ancient metropolis that now stands as a monument to the might of empires and the inevitability of time.
Just like the original bestseller, ANI X aims to break down boundaries and to empower the wearers to build their own empire from the ruins.
In an attempt to reach the perfume lovers who specifically seek for the refreshening aspect of the scent, ANI X was designed to open with a richer burst of juicy citrus than the original formula of ANI. The freshness that the wearer will feel with the new ANI X on top of the well-known vanilla excellence of the original ANI will be a nice surprise for the perfume lovers.
NISHANE is the first and only Istanbul-based niche perfume brand that is very well known internationally with an exceptional point of view on artistic perfumery. This can easily be recognized by the uniqueness of the scent creations. This is an offer of exclusivity sense deriving from a rooted culture. Blending all the accords from all around the world, a big importance is given to fully address to the elegant taste of the real niche perfume lovers. NISHANE believes that people will easily identify the difference that fully reveals Istanbul’s true spirit with its scents. NISHANE sees the perfume creation as an important form of art and is gaining a big reputation by storytelling with perfumes (Collection Rumi, Shadow Play Trilogy, Collection Imaginative, No Boundaries Collection etc) All of the perfumes are of extrait de parfum concentration having a minimum 30 % fragrance in the formulation except Colognisé and Safran Colognisé that has been launched in 2018 and 2019.