The name “UNUTAMAM” means “I can not forget” in Turkish. And the inspiration behind this perfume
is the song “Unutamam” composed by the legendary artist Sezen Aksu and performed by many
singers. Miguel Matos is a fan of Ebru Gündes – one of the strongest female singers of Turkey –
who had also performed this song.
NISHANE strongly believes that both the wearer and the people surrounding him/her will not be able
to forget about this scent.
Unutamam, from first spray, is an intense experience: a whips lash of lacerating aromatics and
florals, defying any attempt at a complacent reaction. Even as the florals grow smoother and lusher,
a smoky, industrial undertone grows, with patchouli, labdanum, and castoreum approximating the
animalic thrum of petroleum, the rough protection of military-grade leather. Or perhaps your
journey into this intriguing and dynamic fragrance takes you in the other direction, to a garden of
herbaceous delight and sweet, smooth caramelized amber. After all, the choice is entirely yours and
what an accomplishment that is.
NISHANE is the first and only Istanbul-based niche perfume brand that is very well known internationally with an exceptional point of view on artistic perfumery. This can easily be recognized by the uniqueness of the scent creations. This is an offer of exclusivity sense deriving from a rooted culture. Blending all the accords from all around the world, a big importance is given to fully address to the elegant taste of the real niche perfume lovers. NISHANE believes that people will easily identify the difference that fully reveals Istanbul’s true spirit with its scents. NISHANE sees the perfume creation as an important form of art and is gaining a big reputation by storytelling with perfumes (Collection Rumi, Shadow Play Trilogy, Collection Imaginative, No Boundaries Collection etc) All of the perfumes are of extrait de parfum concentration having a minimum 30 % fragrance in the formulation except Colognisé and Safran Colognisé that has been launched in 2018 and 2019.