A mysterious scene... "On a morning from a Bogart movie. In a country where they turned back time. You go strolling in the crowd like Peter Lorrie, contemplating a crime. She comes out from the crowd in a silk dress running like a watercolour in the rain. These days - she says - I feel my life just like a river running through the Year of the Cat. On a blue tiled wall by the market stall theres a hidden door she leads you to…"
THE CONCEPT: MUSICAL OPERA. The brand is based on the Italian heritages of Art, Design and “Musical Opera”. The bottles are a piece of design, and fragrances are organised in Acts, like the Scenes in an Opera. Over the years, our fragrances were featured in several “best of” awards and nominations, which helped a lot to increase the awareness and followers of our brand worldwide.
NOSES AS ACTORS ON STAGE. One of the most peculiar aspects of the brand is to develop each single fragrance with a different perfumer, and to write the name of the nose on the bottle and pack. The declared goal is to collaborate with the most promising, relatively unknown young perfumers in the world – the brand is now recognised for having the ability of spotting rising stars.