Means Time Flow in Esperanto.
The law of physics imply that the passage of time is an illusion.
Sense of time is measured by someones own perception of the duration of the indefinite and unfolding of events. The perceived time interval between two successive events is referred to as perceived duration.
As the humanity is in the same time period now, with this perfume dedicated to the unity of time, we aim to remind that “we all live once, and we must seize the day”. Carpe diem!
This perfume is dedicated to the way our perspective of time affects the way we live. A well-implemented time management may result in positive outcomes or result in what we are doing. With this scent, we aim to picture the flow of modern times that are full of innovational changes.
NISHANE is the first and only Istanbul-based niche perfume brand that is very well known internationally with an exceptional point of view on artistic perfumery. This can easily be recognized by the uniqueness of the scent creations. This is an offer of exclusivity sense deriving from a rooted culture. Blending all the accords from all around the world, a big importance is given to fully address to the elegant taste of the real niche perfume lovers. NISHANE believes that people will easily identify the difference that fully reveals Istanbul’s true spirit with its scents. NISHANE sees the perfume creation as an important form of art and is gaining a big reputation by storytelling with perfumes (Collection Rumi, Shadow Play Trilogy, Collection Imaginative, No Boundaries Collection etc) All of the perfumes are of extrait de parfum concentration having a minimum 30 % fragrance in the formulation except Colognisé and Safran Colognisé that has been launched in 2018 and 2019.