Means Earth in Esperanto.
Even with billions of planets out there, finding a carbon-copy of the Earth seems unlikely (at least until today). Such a planet would have to have undergone the same steps in its evolution to get to a similar state to our “now”.
So we all live in the same “place”: our planet earth and we are made up from the earth in a complex yet simple way. In a lot of ways, we are very similar to the earth. We go through cycles as human beings just as the earth goes through cycles, just on different scales. The earth grows and dies, it changes and shifts, it warms up and cools down, the earth produces life and is fed by the things it creates.
The earth asks us to take care of it so that in doing so we take care of ourselves and our future generations, plants, animals, air, and water. It asks us to be aware that we are as much a part of the earth than anything else and the earth and its nature is a part of everything.
The earth asks of us to be content with how it is, to be content with ourselves and know that everything will change and grow at the pace and ways it needs to. To not push it over its limits, to not turn nature into something we can’t even call natural anymore. The earth asks us as humans to keep it clean and healthy, to keep ourselves clean and healthy.
Accordingly, this perfume is dedicated to the world we all live in, and we invite people to sense the earthy aromas that prevails in the scent.
NISHANE is the first and only Istanbul-based niche perfume brand that is very well known internationally with an exceptional point of view on artistic perfumery. This can easily be recognized by the uniqueness of the scent creations. This is an offer of exclusivity sense deriving from a rooted culture. Blending all the accords from all around the world, a big importance is given to fully address to the elegant taste of the real niche perfume lovers. NISHANE believes that people will easily identify the difference that fully reveals Istanbul’s true spirit with its scents. NISHANE sees the perfume creation as an important form of art and is gaining a big reputation by storytelling with perfumes (Collection Rumi, Shadow Play Trilogy, Collection Imaginative, No Boundaries Collection etc) All of the perfumes are of extrait de parfum concentration having a minimum 30 % fragrance in the formulation except Colognisé and Safran Colognisé that has been launched in 2018 and 2019.